In every industry, product development can take multiple seasons—even years—in order to get the details exactly right. Fine tuning materials, production processes and finishes is an exhaustive process, but one that’s worth it when the completed piece is finally ready to present. Such has been the case for Giza, our most luxurious towel ever.
Made of 100% Egyptian cotton from the Nile River Valley, Giza has an unmatched sense of softness. It has a welcoming, weighted feel without being overly heavy, and dries quickly thanks to its excellent absorbency. Giza is available in a radiant white, with a choice of a dozen tape finishes to coordinate with any bath style. And with a slightly wider tape than we typically use, there’s more of a pronouncement of palette than in our other offerings.
But it’s an unseen detail—quite literally—that was behind Giza’s extensive road to becoming a reality. For this towel, we pioneered an all-new blind stitch technique, making it nearly impossible to see any seams whatsoever. The tape meets the towel seamlessly (in every sense of that word), so that there is virtually no visible connection point between the two. Beyond the visual appeal, this also makes Giza flawless to the touch, enhancing its softness and creating our best bath experience.
Sometimes it's the things that seem simplest that require the most craftsmanship—the chicest little black dress, the perfect tech gadget and even the most premium towel. Experience Giza for yourself and discover why it's a passion project that was years in the making.
